New Life Greens

Local, Sustainable,

& Grown-to-Order Microgreens

In Dane County Wisconsin


Our Microgreens

Meet Your Grower

Jessi DeYoung (Ricci)


My name is Jessi and I'm the founder of New Life Greens! I am a young woman with a passion to provide my local community with fresh, sustainable, nutritious, affordable, and delicious microgreens.


So many of my life experiences inspired me to start up this farm. I have always loved plants and have 100+ houseplants. I also love the environment and care about my environmental impact, which inspired me to consume a plant-based diet. Additionally, I come from a family that has experienced all sorts of negative health conditions which has encouraged me to take my health seriously. I also am a very hungry marathon runner who loves to eat! With my love for growing plants combined with my passion for the environment and health, I discovered microgreens.


I began to research what microgreens were and quickly discovered their many benefits. I began to grow them at the greenhouse I work at and started to share them with my family and friends. I then brought some to local restaurants and here we are today! Now I am providing these amazing greens to my local community.


Knowing where, how, and who-from your food is sourced is vital to being a conscious consumer. I’m so excited to continue making new connections with local restaurants and community members just like you!

Person holding a young plant seedling in a greenhouse setting
Young entrepreneur tending to microgreens in a greenhouse
Person tending to microgreens in a greenhouse
Smiling woman harvesting fresh greens in a greenhouse

Madison Locally Sourced

NBC News 15

Fitchrona Focus

Colorful farm-fresh produce in a CSA basket

Authentic Business Adventures

Brava Magazine

Woman holding a tray of microgreens in a greenhouse setting
Person holding a tray of vibrant microgreens in a bright setting

In It For Youth

Madison Minutes

Podcast cover art for 'In It For Youth' featuring entrepreneurship themes

News With RAYN

Two women discussing in a greenhouse filled with fresh greens

City Cast Madison

Person holding microgreens in a greenhouse setting

The Capital Times

Creamy Italian burrata drizzled with olive oil and garnished with microgreens